SEO Basics – Part 3
Due to more response for those two parts, I become more responsible to talk in this final part.
Last few days, I was highly active in forums to know what bloggers asking about SEO. Then I came to know that bloggers were worrying about SEO and even opening threads for very basic SEO questions as mysterious things.
I answered to few of them. Now I have come quickly from there and writing this to you so that you can all get benefit & more search engine love.
1. How to optimize my blog images for search engines?
This is what the question I found many times in forums. A quick answer is, Give at least “Alt tags”, if you want to optimize your images for search engine. You can add captions and descriptions also for your images. In many cases, it is enough.
From Google, Below are some of the ideas to do image SEO:
- Save the images with the relevant name. Don’t use numbers or irrelevant names.
- Relevant Alt tag
- Make sure to place the images near the relevant text.
If you want to optimize images further, you may even create an image sitemap and submit it to Google.
Haven’t heard about image sitemaps before? Google takes care about every bit part of your blog. Normally Google crawlers seeing our blog pages in just text version. But nowadays, blogs and websites show their content in audio, video and image formats. People more likely want to get their content in video & picture format. So that Google too.
If you create and submit video sitemap, Google crawls immediately and show your videos as video results in Google SERP. Same like that, you can create image sitemaps also. (You no need to create separate images like video sitemap. You can add your image details to your normal sitemap).
Anyway, make sure at least you provide alt tags for your images.
2. Do-Follow Comments in Blogs:
Can I make my blog Do Follow? Can I comment on Do-follow blogs? What the heck is this Do follow?
I see many questions such above arise everywhere. You can make your comments as Do-follow. It encourages others to leave a comment in your blog. Bloggers comment on your blog for the sake of Do-follow. After particular time, once your blog grown, if you turn back all comments to No follow, will it be a cheat? J If you promise your readers then keep your promise always.
Google Engineer Matt Cutts says here about using Do-follow comments in your blogs. If your commentator has spammy content or low quality content, then in most cases there may be a chance your do follow blog may loss reputation in search engine eyes. He also instructs you whether you should comment on do-follow blogs or not. He says that do follow blogs get more comments so the page rank juice passes through every blog link is low and you won’t get page rank as you would like.
3. How should I give Meta tags and Meta descriptions for all posts?
I often see many bloggers obsessed with these meta details. Trust me, there is no trick or best SEO practice you can do with meta data. Google evolved much in past years. Google doesn’t believe what you give in meta data.
Does Google Consider your meta keywords?
Google officially announced that meta keywords did not consider in ranking. But Google takes and uses your meta to show in Google SERP only if it finds your provided meta tags are much relevant and useful. There is no way that you as a webmaster can completely control that. So spending time on creating meta tags is not helpful in anyway.
4. I am getting fewer visits from Google. Why?
There can be many reasons. You may write fewer words in post. You may write non-unique content. You many write in competitive niche. You might be blocked search engines some way.
To receive traffic from Google:
- Submit your blog in Google webmasters and keep looking daily whether your newer pages get indexed or not. If not, seek for reason. If your content blocked by robots file, Google webmasters will identify and show it.
- Write focused content. Don’t write about everything you see. If you write in narrow niche, you soon start receiving huge visits from search engine.
5. Off Page SEO
Generally speaking, building backlinks is often called as off page SEO.
Off page seo is not a bloggers thing. You should not worry about off page SEO much. Off page seo only important for small business blogs & local business blogs.
If you write quality content in less saturated niche, you will get backlinks soon. It will boost your blog SEO. As a blogger, you can do something for off page SEO like writing guest posts & commenting on do follow blogs etc.
Bloggers take effort on building links. I know it is everyone’s dream, getting backlinks from all over online. Backlinks are the votes to rank high in search engines & even blog directories like Technorati. Link building can not easily achievable one.
Matt Cutts, who has been ranked recently in Top 10 SEOs in world, was asked about some link building techniques other than writing great content. He shared techniques but those techniques were just as we heard before from somewhere.
Why I am telling this is, there are no other great technique than writing best content. You may write resource contents, list posts or controversial topics as Matt Cutts recommended.
Often bloggers go for link exchange. Don’t get caught.
Don’t beg for links.
6. On Page SEO
Writing effective post titles, urls, keyword rich content often come as main issues in on page seo. Bloggers should write title and content for humans. Once you wrote whole post for humans instead search engines, search for how many times your important keyword available in your post. Many times. I checked it my posts. When you write content for humans and in focused niche, your content automatically becomes keyword rich content.
When we talk about on page SEO, surely we should talk about using links. As I told in second part of this SEO series, we should use interlinks and outgoing links only if it can be useful to readers.
Bloggers should follow whitehat SEO techniques.
Bloggers should concentrate on what not to do than what to do.
Always learn from right SEO expert.