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SEO Basics – Part 3

Thanks for the great support to my previous two parts-SEO basics 1SEO basics 2.

Due to more response for those two parts, I become more responsible to talk in this final part.

Last few days, I was highly active in forums to know what bloggers asking about SEO. Then I came to know that bloggers were worrying about SEO and even opening threads for very basic SEO questions as mysterious things.

I answered to few of them. Now I have come quickly from there and writing this to you so that you can all get benefit & more search engine love.

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1. How to optimize my blog images for search engines?

This is what the question I found many times in forums.  A quick answer is, Give at least “Alt tags”, if you want to optimize your images for search engine. You can add captions and descriptions also for your images. In many cases, it is enough.

From Google, Below are some of the ideas to do image SEO:

  1. Save the images with the relevant name. Don’t use numbers or irrelevant names.
  2. Relevant Alt tag
  3. Make sure to place the images near the relevant text.

If you want to optimize images further, you may even create an image sitemap and submit it to Google.

Haven’t heard about image sitemaps before? Google takes care about every bit part of your blog. Normally Google crawlers seeing our blog pages in just text version. But nowadays, blogs and websites show their content in audio, video and image formats. People more likely want to get their content in video & picture format.  So that Google too.

If you create and submit video sitemap, Google crawls immediately and show your videos as video results in Google SERP. Same like that, you can create image sitemaps also. (You no need to create separate images like video sitemap. You can add your image details to your normal sitemap).

Anyway, make sure at least you provide alt tags for your images.

2. Do-Follow Comments in Blogs:

Can I make my blog Do Follow? Can I comment on Do-follow blogs? What the heck is this Do follow?

Can i make my blog do follow?

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I see many questions such above arise everywhere. You can make your comments as Do-follow. It encourages others to leave a comment in your blog. Bloggers comment on your blog for the sake of Do-follow. After particular time, once your blog grown, if you turn back all comments to No follow, will it be a cheat? J If you promise your readers then keep your promise always.

Google Engineer Matt Cutts says here about using Do-follow comments in your blogs. If your commentator has spammy content or low quality content, then in most cases there may be a chance your do follow blog may loss reputation in search engine eyes. He also instructs you whether you should comment on do-follow blogs or not. He says that do follow blogs get more comments so the page rank juice passes through every blog link is low and you won’t get page rank as you would like.

3. How should I give Meta tags and Meta descriptions for all posts?

I often see many bloggers obsessed with these meta details. Trust me, there is no trick or best SEO practice you can do with meta data. Google evolved much in past years. Google doesn’t believe what you give in meta data.

Does Google Consider your meta keywords?

Google officially announced that meta keywords did not consider in ranking. But Google takes and uses your meta to show in Google SERP only if it finds your provided meta tags are much relevant and useful. There is no way that you as a webmaster can completely control that. So spending time on creating meta tags is not helpful in anyway.

4. I am getting fewer visits from Google. Why?

There can be many reasons. You may write fewer words in post. You may write non-unique content. You many write in competitive niche. You might be blocked search engines some way.

How to Increase Search engine traffic visitors?

To receive traffic from Google:

  • Submit your blog in Google webmasters and keep looking daily whether your newer pages get indexed or not. If not, seek for reason. If your content blocked by robots file, Google webmasters will identify and show it.
  • Write focused content. Don’t write about everything you see. If you write in narrow niche, you soon start receiving huge visits from search engine.

5. Off Page SEO

Generally speaking, building backlinks is often called as off page SEO.

Off page seo is not a bloggers thing. You should not worry about off page SEO much. Off page seo only important for small business blogs & local business blogs.

If you write quality content in less saturated niche, you will get backlinks soon. It will boost your blog SEO. As a blogger, you can do something for off page SEO like writing guest posts & commenting on do follow blogs etc.

Link Building:

Bloggers take effort on building links. I know it is everyone’s dream, getting backlinks from all over online. Backlinks are the votes to rank high in search engines & even blog directories like Technorati. Link building can not easily achievable one.

Matt Cutts, who has been ranked recently in Top 10 SEOs in world, was asked about some link building techniques other than writing great content. He shared techniques but those techniques were just as we heard before from somewhere.

Why I am telling this is, there are no other great technique than writing best content. You may write resource contents, list posts or controversial topics as Matt Cutts recommended.

Often bloggers go for link exchange. Don’t get caught.

Don’t beg for links.

6. On Page SEO

Writing effective post titles, urls, keyword rich content often come as main issues in on page seo. Bloggers should write title and content for humans. Once you wrote whole post for humans instead search engines, search for how many times your important keyword available in your post. Many times. I checked it my posts. When you write content for humans and in focused niche, your content automatically becomes keyword rich content.

When we talk about on page SEO, surely we should talk about using links. As I told in second part of this SEO series, we should use interlinks and outgoing links only if it can be useful to readers.

Final Thought:

Bloggers should follow whitehat SEO techniques.

Bloggers should concentrate on what not to do than what to do.

Always learn from right SEO expert.

If you like the tips, do subscribe to our blog feed and Youtube channel, to receive them.

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{ 31 comments… add one }

Leave a Comment

  • Kaushal Shah April 29, 2010, 9:21 AM

    Hey, some very good seo tips. Thanks for sharring.

    • Pascal April 29, 2010, 10:21 AM

      Hi Kaushal,

      Welcome. I browsed your blog. Focused content.

      Congratulations for your Google Adwords Professional Certification. Knowledge is the power. Keep learning.

  • Hannah @Cooking Manager April 29, 2010, 9:44 AM

    Could you explain #4 in more detail? My sites are verified by Google Webmasters. But I’m getting very little search traffic.

    • Pascal April 29, 2010, 2:34 PM

      Hi Hannah,

      How much traffic do you receive daily from Google?

      I had a look on your blog. You have to do some optimization for search engines.

      • Hannah @Cooking Manager April 29, 2010, 3:00 PM

        Pascal, thanks so much for looking.
        Last month I got 1065 hits from Google.
        Can you give some examples of SEO techniquesthat I can improve?

        • Pascal April 29, 2010, 6:45 PM


          Immediately you should try to change some other theme optimized for Search engines. It may be free theme also. Because in your blog, current theme is not optimized for search engines.

          Your H1 tag which is in your post title (yes. It should be H1. I am also using H1 in post title), but the title (h1 tag) is in sidebar. Search engines can’t give much importance to side bar links.

          You should also use H2 tag for your post sub titles.

          There are many changes you should do in your current theme. A simple solution is, change over to other good theme.

  • Tanmoy April 29, 2010, 6:31 PM

    I think Off page SEO is not such important. Fresh and quality contents are main fact for total SEO…

    • Pascal April 29, 2010, 6:50 PM

      Yes Tanmoy. We should set up minimum required things like h1, h2, h3 tags for On page seo. But no need to worry about Off page SEO.

  • Pascal April 29, 2010, 7:06 PM

    Thanks Fareed.

  • Pascal April 30, 2010, 1:11 PM

    Thanks vivek.

  • Christina May 1, 2010, 6:40 PM

    Thanks for sharing this video … very informative.

    • Pascal May 3, 2010, 9:43 AM

      Hundreds of videos available in Google & Googlewebmasterhelp channel. Keep using them.

  • Ram kumar May 2, 2010, 6:38 AM

    wow!! its great dude… thanks for sharing ..

    • Pascal May 3, 2010, 9:38 AM

      You are welcome Ram kumar. Keep on reading.

  • Jamie Pixon May 2, 2010, 6:58 PM

    When Matt Cutts, you listen…period.

    Good post mate. Some useful tidbits of info.

    • Suresh May 2, 2010, 7:42 PM

      hai Jamie,

      thanks.. when you see matt’s videos you can get lot of information about search engine rankings..
      and come out of seo seek..

  • aaslin May 4, 2010, 11:40 AM

    good facts pascal,backlinks take you to next level in seo.

  • police equipment May 4, 2010, 1:45 PM

    Wow very great article sharing all video is very impressive all is looking very impressive.

  • police equipment May 5, 2010, 1:31 PM

    Search engines no longer merely scan meta text in ranking your website, over one hundred other factors have to be considered during optimization, including your website’s popularity compared against your competitors.

    • Pascal May 5, 2010, 5:43 PM

      Thanks for sharing your thoughts on SEO.

  • police equipment May 12, 2010, 5:27 PM

    for instance statistical percentages of business owners that outsource website development, or success rates of different viral marketing campaigns, success rates of seo, numbers, charts, etc. Thanks.

    • Pascal May 13, 2010, 11:13 PM

      Thanks for sharing insights.

  • Noah Rainey May 17, 2010, 10:49 PM

    You talked about a method you don’t use Pascal. Do following. Your blogs is very successful and has lots of comments and social sharing. You could maybe even double this by enabling do follow links in the comments.

    • Pascal May 18, 2010, 12:50 AM

      Yes. Noah. If I make my blog do follow then I will get more comments. But I believe that comments which I get for my content instead do-follow links are best ones. Thats why I keep it no follow.

  • Sameer July 23, 2010, 10:43 PM

    Getting much information.

  • Prince Zermic May 5, 2011, 12:05 PM

    Content optimization is a tough balancing act. Not only do you have to focus on your user and their ease of reading, but you also need to make sure that the content is search engine friendly. While users can get the gist of the content by its title, the search engines require a more comprehensive display of keywords and related terms throughout the page.

  • seo July 28, 2011, 10:18 AM

    do follow backlinks is very important for seo, but you need to have and no-follow backlinks, that looks more natural for google

  • Jefferson February 6, 2012, 11:17 PM

    I think that you need to be relevant to improve your SEO