Linking is the Key to SEO Success

SEO Basics Part 2 – Links in Posts

Thanks to the response for my SEO part 1.  Today in part 2, I explain about importance of links for better SEO.

I can see many bloggers have & express different opinions about using links in posts. Links become more important factor for search engines to identify every other page in online.

Especially bloggers should know what the right and wrong usage methods of links to optimize their blog for search engines. I discuss some of my best SEO observations about links.

Picture credit

Links in Blogs:

I think, we can split whole blog links as two.

  1. Interlinks.
  2. Links to outside blogs and websites.

In this post, I am using the term ‘Anchor text’. Soloseo describes the term as follows.

Anchor text is the visible text of a link. For example, if I was going to link to a friend’s blog, I might use his name for the anchor text.

Check out Todd Malicoat’s blog.

If I wanted to make the most out of my link for Todd, I would use a nice keyword for my anchor text, for example:

Check out Todd Malicoat’s blog on SEO Consulting.

Inter Links: Do’s and Don’ts

Ensure your interlink content is very close and useful to your particular content. When reader often find your interlinks as very useful, they automatically tend to click on your other interlinks.

How to make sure my links are helpful to readers in great way?

  1. Don’t choose any text to make it as link, just for the sake of that text has some previously written related post. They distracted to some of your content (it may be good content) from what they really wanted to know. Don’t divert your readers from what they wanted to know. If you divert them, they won’t feel your blog as good one.

Readers become loyal readers only when they get what they really wanted to know not just when you show your other related best content. Instead doing that, link to that related post only if it related to the whole sentence or whole paragraph.

To make it understandable, I created one example here. See this image.

Here I linked the word “submit” to my previous post “How to submit your website in Google webmasters?”. But the whole sentence or whole paragraph do not relate with submitting in Google webmasters. The whole paragraph talks about the importance of submitting videos in youtube. So don’t link a text just for the sake of it has related content.

If your link is not going to elaborate or point out or explain or show example of what your sentence/paragraph talking, then don’t link to that page.

2. Don’t link your content that already known by your reader.

For example, I wrote detailed post about writing video sitemap but if I link the word “sitemap” with the previously written posts about how to create sitemap or how to create sitemap in thesis, there is no use. Because if someone who wants & comes for video sitemap post, then it is sure that he already created normal sitemap.

So when you interlink next time, think of it.

3. Don’t link to category pages and main home page often.

A bad linking strategy that is used by so many small bloggers. They don’t know about Google penalize for linking habitually to their own home pages and category pages. They believe, if they link their home page with popular keywords as anchor text, then Google will consider their blog for that keyword.

A bad guess! This is not 2000. We are in 2010. SEO strategies that were used in 2000 are not going to help you now.

I closely watched some blogs which used this bad interlinking habit, before and after the last page rank update. Some of them stayed in same page rank although they received more backlinks and some of them had gone down in page rank.

I think there is no reason to link home pages from your posts. Although you are talking about your blog, there you will need “your blog name” or “home page” as anchor text. There is no necessary to use any highly populate keyword as anchor text.

Google does not consider the anchor texts to your blog in blind even if it is used by other websites. Google consider it as Google bomb. Then how it is going to believe your own anchor texts pointing to your own blog?

4. Do not use any interlinking Plugins

I can see many blogs, wordpress blogs, use such plugins to automate interlinking process. The first two points I talked above won’t be checked by those plugins. As a human, you can only do best interlinks. You can use such plugins, when such plugins comes with “Artificial Intelligence”.

Outgoing Links: Do’s and Don’ts

Linking out is a great way to add quality to your content. When you link away to useful content, your readers land on-read-get the information they wanted to know. They remember your blog as a valuable one and remember you as a highly knowledgeable blogger.

How to make my Outgoing links as Useful?

  • If you write some different “term” that can’t be understandable to your readers, and then link it to wikipedia or online dictionaries.
  • If you find any text needs further explanation but you don’t have previously written quality post, then link the text to out.
  • Use effective anchor text in outgoing links. Here “effective” stresses that text should attract your readers to know about or could be something reader already wanted to know about.

Do not make these linking mistakes:

  • In blogosphere, it is a habit; bloggers always link out to their friends or to make friends. But it is not highly recommended. You should do this with much care. Don’t go over. If your readers don’t find the outgoing link as much useful, they don’t want to check all your links.

Picture Credit

  • Don’t make often your outgoing links to your own other blogs with popular keywords as anchor text. Google is not dumb enough to believe about what you say. Google can check your often linked-to blog’s domain ownership & server location. If Google finds all your outgoing links are pointing to same owner or same server location, you may get punishment.

Don’t you know Google can check this? Search engine journal lists 200 search   engine ranking factors where you can find the domain ownership and domain ip neighbors.

Not linking:

I don’t want to stop talking at last paragraph. There is some more to talk.

Yes. I want to talk about ‘Not linking’. Still don’t get what I want to say?

If you want to mention some other blog, then link to their home page; don’t write as text like this: When your readers read that post, they will see that you want to mention about that blog but don’t want to link. Your readers will see you as a person who has ego or don’t have generous mind. Don’t loss value in your reader eyes.

Instead of that, if you really don’t want to pass page rank, use no follow in such links.

Some other Google’s thought on Links:

Effectiveness of Footer links.

How to link to a site in that I have personal relationship.

Final Thought:

  1. Check all your links. Sometimes you may misspell it. Use  broken link checker plugin or Google webmasters crawl errors section to find out your “not found” links.
  2. You can’t make fool Google and your readers. So don’t link your home page or category pages or other own blogs often with popular keywords.
  3. Use interlinks with much care. Think twice whether your linked to page useful to your readers or not. If you have relevant pages but not much useful, then link to another useful blogs.
  4. Read my all posts in this SEO series for bloggers. Subscribe to get the posts straightly into your inbox. Watch my Youtube channel where I stored all the useful stuffs for bloggers.

Hope this part 2 of ‘Blog SEO’ series helps you. I will soon talk with you in my part 3.

If you have any questions or doubts related to blog SEO, then ask it in below comment or send us through contact form.

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{ 28 comments… add one }

Leave a Comment

  • Pascal April 25, 2010, 10:27 AM

    Yes. Vivek. As you said interlink your own posts, it can reduce your bounce rate. But interlinks will reduce bounce rate only if your interlink is very much relevant and useful.

  • David April 25, 2010, 11:28 AM

    It seems that SEO is too complicated, right? I will now focus on link building to gain higher PR. Thanks

    • Pascal April 25, 2010, 10:59 PM

      There is no necessary, a blogger to take SEO as complicated. If a blogger concentrates on readers instead SE, he is good SEO specialist. 🙂

  • Sriraj April 26, 2010, 7:30 PM

    Great stuff Pascal. Just saw some of your Videos and I can clearly see the effort you put in to each one of them.
    You will go Some distance for sure..

    • Pascal April 27, 2010, 6:44 PM

      Thanks Sriraj. I am happy about you found our videos useful and efforts. Hope I can reach all bloggers through my lab reports.

      Not only I am, you can also get & make all our lab results. Keep on reading.

  • police equipment April 27, 2010, 2:31 PM

    Hi very great article sharing all is very impressive thanks fore great sharing i love very much this post and also article.

    • Pascal April 27, 2010, 6:47 PM

      Your comments encourage us to test and write about successful blogging strategies. I will release more reports soon.

  • Tanmoy April 27, 2010, 8:31 PM

    Nice post. I think link exchanging can help SE to find out any new website.

  • Kharim April 27, 2010, 9:26 PM

    Sometimes link exchange isn’t worth it. but hey thats just me.

    • Pascal May 3, 2010, 9:39 AM

      Ya. Kharim. Link exchanges costly, but not worthy for the money.

  • Tola April 28, 2010, 8:32 PM

    This is nice. I think a lot of people underestimate the power of interlinking a blog or website. It’s great for userablity as well as indexing, so it’s a win-win situation. I wrote a blog similar to this a few weeks ago so I definitely see where you’re coming from.

    Well said…

    • Pascal April 28, 2010, 11:32 PM

      As a SEO expert, there is no wonder you already know about all these SEO facts.

      I am glad about your visit. Your blog looks nice and focused. Keep up the great work.

  • Pascal May 3, 2010, 9:40 AM

    Thanks for reading Fareed. Implement all the SEO facts in your blog.

  • aaslin May 4, 2010, 11:33 AM

    ofcourse,without linking nothing is possible in blogging,thanks

  • Tony M May 5, 2010, 8:06 AM

    Broken link checker is a great plugin. These are some really useful points about linking. I see so many blogs like the image you presented, they link to everything from every word.

    I do sometimes link my Youtube page as a keyword of Youtube when I am talking about my blog on that site. Otherwise I won’t link, it just doesn’t make sense.

    • Suresh May 5, 2010, 9:52 AM

      hai tony,

      yes you are right, If you talk about something relevant to our you tube page we can link.. other wise leave as it..

      or If you need some information to clarify the topic what you are discussing about at this point you can link the relevant pages, it may yours or others..

  • Blogging tips May 17, 2010, 8:33 PM

    Very nice article. I enjoyed reading it very much.

  • Beckz@tutorial wordpress May 25, 2010, 5:03 AM

    I didn’t know yet key point number 2, thanks Pascal, you made me awake. 🙂

  • Sameer July 23, 2010, 10:56 PM

    hmm.I have learned lots of things about linking.

  • Yossi August 24, 2010, 9:15 AM

    Agree! 100% agree with you! Our blogs will increase the page rank and SERP if there’s so many interlink inner and outer links, relevantly and original post. Search Engine especially Google love new things, post.

  • Andrew Walton September 10, 2010, 3:12 AM

    Thanks for making this SEO series Pascal! I’ve never understood SEO very well but I’m starting to figure out how to link effectively. I’m glad I won’t have to waste time spamming links to my homepage or anything like that.

  • shaif uddin ahamed March 24, 2011, 9:10 AM

    great article for create backlinking.

  • Prince Zermic May 4, 2011, 8:42 PM

    Linking is a key ingredient to search engine ranking. While the exact algorithms and formulas for the most popular search engines like Google and Bing remain a mystery, the basic components are understood. The quality of inbound links a website has is directly proportional to its search engine ranking.

  • BookMarking July 5, 2011, 6:23 PM

    Strategies are nice and useful, but we need more time to analyze our own website to finalize which pages are to be linked other than home page and category pages.

  • Roofer Hampstead July 26, 2012, 5:18 AM

    Thanks for the useful infomation, i have two roofing sites one site linking to the other on seperate servers, is this good practice