Choose a Best Niche for Blogging Success

This is first report from Fourblogger Labs.

Before going deep into how to choose the best topic to blog about, I want to share my unsuccessful attempts on blogging. My experiences will be a great lesson for you.

I had been writing two blogs, one was about online ideas and another one was on RedisRed. I worked on those two blogs for a period of 90 days. Both are unsuccessful. I failed on them.

If you have already blogged about something, then take couple of minutes to have a quick look on my 2 unsuccessful blogs.

(After looking at these two blogs, if you felt that both blogs are better than your current blog or at least good enough and you don’t find any good reason for why I failed on them, I want to tell you one thing, your traffic or earning targets too low. Don’t worry. Some simple but powerful truths are going to be published in upcoming Fourblogger labs that will reveal the real earning potential  of blogging.)

How Not to Choose a Niche for Blogging?

A common mistake every start up blogger makes:

If they don’t know what topic to blog about, then they call themselves “tech bloggers” and write on random things that have been posted on big news or gadgets sites like Mashable, Techcrunch, Lifehacker, Readwriteweb, Webpronews, etc. Sometimes, start up bloggers write about their favorite movies in one day and another day about sports. Oh! These are the deadly start up ideas. Have you made this mistake? This is the mistake I made for  my Online Ideas blog. Posting about randomly ideas will never help grow your blog.

I want to ask you one thing. How do you describe the term ‘blogging’? Writing content for search engines, putting PPC ads like Google adsense, getting clicks on these ads through search engine visits, expecting money from Google? Isn’t it? If you describe “blogging” like that, then I am not the right person to guide you. :) The reason I say that is because my blogging experiments going this order: finding a powerful niche, writing quality content, delivering contents in different formats (eg. videos), identifying unique traffic sources to the niche, driving traffic through untapped traffic sources, helping readers, building a brand name on the blog, launching products, and multiplying income streams (Yes. You and I both are here to make money.), etc. So if you are on the same frequency as me, we can walk together. I hope, you have my fingers still in your hands.

If you have already read some blog posts about choosing a niche, I am sure some of the methods below have been recommended.

1. Using a Google adwords’ or some other brand Keyword research tool.

2. Analyzing recent thread topics or most discussed thread topics in popular forums.

3. Whether Google search has more paid (sponsored) ads for your keyword.

If you ask those bloggers who recommended the above techniques, whether they used these tricks to choose their niche when they started blogging, the majority of their answers would be “No!”. Then how can those recommendations help you get success? It gives a rough idea alone about whether you can blog about that keyword or not. I strongly recommend avoiding the use of those methods.

Note: Don’t choose any topic which is not sustainable for long period. For example, Google buzz.

So now you must be asking, how should we choose a niche to blog about then?

Follow the steps below carefully.

1. Every blog post that tells about how to choose a niche contains a very important word “Passionate”.  That tells you that you should blog about something you are passionate about. Yes, it is somehow true. Working on your most passionate subject will yield great results. If you are really passionate about something, there is no need to read this long post. For example, if you really love everything about your pet cat, then no need to search for a topic to start a blog. You can immediately start a blog about cats. If you really love biking then you can immediately start a blog on that topic. Those who have a great passionate for something, no need to search further.

Wait.

I know how hard it is for everyone to find a passionate thing to blog about.

But will a passionate subject alone help you succeed in blogging?

Confused?

I will assume you are a person who does not have a passion to start a blog on. I apologize for this assumption, but I hope, that since you are still reading this paragraph, that my conclusions are correct. Let us start the procedure.

1. Don’t Look for Passion. Have Passion to Learn.

If you even don’t have a passionate topic, you can still become a successful, professional blogger.  From my two failures, which I mentioned before, I did not have a passionate topic to start. I will tell you a trick how I resolved this problem in Fourblogger start up… having the passion to learn anything. Yes. This is the simple but powerful trick which increased 1000% traffic when compared to my online ideas blog. I will explain a little more. If you have the passion to learn continuously, you can choose any of your preferred topics. By increasing your knowledge in that area, you can then deliver great content.

In my case, for example, I did not have much knowledge about theme customizations (even for my failure blog Redisred, I hired a designer and paid 200 US dollars), php and CSS, etc. I had not used the Thesis theme before Fourblogger.com launched. Since then, I have successfully created more than 60 Thesis video tutorials and helped more bloggers to customize their theme.I know another question on your mind. Will having passion to learn a topic help me succeed in a non-passionate topic? Can I write continuously without inconsistency?  Yes, you can. I will tell you in my next report about how to start writing content in non-passionate topic. Today, you will just select one topic.

So now you eliminate your fear to choose a non-passionate topic. Just tell your inner-mind, “I should learn about a topic to become a professional blogger”.

That is enough. You have completed 25% of niche selection. :)

2. Select some topics

List 5 to 10 topics. Take 1 to 2 hour for selecting 5 to 10 topics.

I know you will struggle to select more than 2 or 3 topics. While you were selecting topics, your mind was thinking you are selecting topics for blogging. This is the mind-block to success. Here you should not think that you are selecting a topic for blogging. Rather look around yourself, your television channels, your favorite websites, etc. and list the topics you see and feel are popular.

For example, you can list like this

Look around you.

1. Your favorite pets

2. Home appliances

3. Mobiles

Just watch your favorite websites or blogs.

4. YouTube.

5. College humor.

6. Facebook.

What was your last search on Google:

7. How to prepare for an interview?

8. Funny Videos?

Just go out of your home.

9. Bike or Car.

10. Gardening.

You have completed 50% of niche selection. Now you can congratulate yourself and take a coffee break.

3. Narrow Your Niche

I bet your chosen topics are wide. You can not conquer a wide niche easily. You should have great entrepreneurial skills to be successful at blogging on a wide niche in a short time. If we have great entrepreneurial skills then we have no need to start blogging or spending hours to select a niche. Right? So now we are going to narrow our niche topic to have success in blogging.

How to narrow your Niche?

For example, from the above topics, we can consider “Mobiles”. If you write generally about mobiles, you cannot build a good level of loyal readers on your blog.  I thought “Oh. If I narrow down my niche, I cannot advertise all the stuffs related to my wide niche and I cannot earn much”. This is another mind-block to success. If you blog on wide topic, I bet you would not earn at least what you could have earned in ‘narrow niche blogging’.

So you have to narrow your topic. Once you blogged about your narrow topic for 3 to 6 months, then your readers would like to know more from you and at that time you can widen your topic slowly. Now please follow me.

I just try to narrow the above topics:

1. Cats

2. Television – To narrow more – Flat Screen TV’s or HD TV’s.

3. Vodafone (Mobile service provider) or Samsung (Mobile manufacturer).

4. Viral Videos on Youtube or Screencasting Vloggers on Youtube.

5. Best of Colleghumor today or Collegehumor on Digg today.

6.Creating, designing, auto submitting feed in Facebook fan page or Facebook for Bloggers.

7. How to tie a tie.

8. Funny Accidents

9. Biking

10. Lawn mower

Fine. You have completed 75% of Niche selection process.

4. Finalize the Topic.

You should analyze two things.

1. Available resource for each topics.

When you choose any topic, you should not consider how much popular that topic. I tested this in Fourblogger by writing two topics. Both are popular. One is WordPress. Another One is Thesis Theme. I wrote tutorials on Thesis for 45 days. After that I have been writing about WordPress for one month. The average search engine traffic which I have received after 45 days is same after 75 days also. The “Thesis” niche sent huge traffic. But WordPress did not.

Both are popular topics. But the difference is huge in search engine visit? The reason I found here, is the ratio between available resources vs. demand for resource. Yes. WordPress has huge resources all over online as text and videos. So it is hard to fight with popular WordPress video to rank high for my WordPress videos.

So now analyze which topics have less resources or interesting contents. Choose to blog about that.2. How do you want to make money through blogging?

Do you have any plan to release a paid e-book after 6 months of successful blogging? Do you plan to release a physical product to sell? Do you just want to make money through putting up affiliate links? Or, do you want to get more direct advertisements alone?

Choose your preferred earning method and decide which niche has more chances for that? For example, if you want to sell physical products to your readers, you can choose to write about cats and buy, stock and sell the wheelchairs for disabled cats. If your preferred earning method is direct advertisements or PPC ads, you can choose to blog about a particular mobile brand. If you choose affiliate marketing, then try to blog about their online products.

Now, analyze your previous narrow niche list with these two things and finalize your topic.

If you have finished this step, you have successfully completed the topic selection for blogging. Do not make it a difficult decision. Your hard work alone will bring you success.  If you have already written fewer contents with no success in your blogging, you can remove them and kick start your blog growth by writing in a new niche. If you have already written more contents with no success but still want to continue, no problem, focus on narrowing the topic.

Final Thought:

Do not choose a topic that is easy to write and throw daily contents, in your blog. If you can write something easy, then it is not going to be a valuable content for your readers. I have not written this guide for someone who wants to work less. Blogging needs your hard work.

Those who don’t have passionate topic to blog about, can choose a topic, learn continuously about it and blog about.

And also Read here how i start a niche blog and highly recommend to use it for your blogging success.

Fear & Laziness alone will stop you.

I need your valuable thoughts, experiences on this post. I will update this post when you give some good idea or experience.

Also you need to think about getting a good website hosting. You blog will be very annoying to visit if it can’t handle all the visitors you are getting.

{ 45 comments… add one }

Leave a Comment

  • siddharth March 15, 2010, 2:05 PM

    It is a too long article .Took at least 15 minutes.But it did not went to vain .It will grew out someday!

    Reply
  • Pascal March 15, 2010, 6:43 PM

    Siddharth,

    Thanks for your precious 15 minutes.

    Your blog’s simple design is nice. I really like your blog caption. I read it two times.

    How many posts totally you have? I can’t get any archives or label page link to access all contents in your blog.

    Reply
  • aviationMY March 15, 2010, 4:28 PM

    ya..

    i am very agree with you…random blog always story about tech and current issue like mashable..and as for me for that thing..i stick with askVG.com. since for the past 3 years ago..

    and now..since im blogging..your site become my bookmark..i believe silent reader contribute much traffic but for a niche blog like http://fourblogger.com about blogging.. Q&A session is very important…in order to develop an understanding about what they actually did in their site.

    the power in niche blog is, visitor know where they want to go if they search for some particular topic. eg: thesis and blogging tips at http://fourblogger.com

    this is the moment i facing right now..what to be put in my blog…

    mmmm…dilemma

    Reply
  • Pascal March 15, 2010, 6:38 PM

    Aviation,
    askvg.com looks like an Indian website..I haven’t seen this before. But good content.

    —-

    Why dilemma? What is your main target niche?

    Reply
  • Pascal March 15, 2010, 11:31 PM

    Vivek,

    When you try to choose a niche, you no need to confuse yourself.

    1. First point is, do you have really a passionate (interested and loving to do) thing. If you have something passionate, you can choose. Because passionate bloggers are on always one step forward to success, when compared to other bloggers.

    2. Second point is for bloggers who don’t qualify in first point. (no passionate). If they don’t have passionate topic, I strongly recommend them to choose a narrow topic as i suggested and continuously learn and blog about that. If they learn and work hard, they can get success.

    When you choose your niche wisely and narrow, you will feel very much easy in targeting the required audience. If you choose wide niche, you will take more time to reach audience. For example, if you choose & write random tech topics, readers won’t bookmark and won’t come to read regularly because they have already read big tech news sites like mashable and techcrunch. So choose a ‘narrow topic’ and ‘less resource available topic’.

    Reply
  • BestofBlogger March 16, 2010, 3:30 AM

    Thank you very much, you clearly mentioned most important steps about blogging in this post. Many bloggers made many mistakes and then they cry because of they do not earn money.
    I want to give one example: there is a blog: http://www.caradvice.com.au/. This blog writer writers about cars. And he earn good. Actually finding niche is not a hard. Everyone can find their own niche.
    I find my niche. I write about desing tutorials (actually Photoshop and Dreamweaver) And my visitors are going higher step by step. Writing about everthing is not a good idea.

    Last Post of BestofBlogger: Photoshop Lesson 14: Rays Inside Letters

    Reply
  • Pascal March 16, 2010, 9:38 AM

    Hi,

    As you mentioned about the Australia’s best car advice blog, focusing a niche with passion can bring you much succcess.

    You mentioned about you are now concentrating in Photoshop and Dreamweaver niche. I went to your site and browsed. I can see a good difference in your blog contents. Focusing in particular content is good for blog health.

    If you want more exposure to your tutorials, you should make use of tutorial submission sites. They helped me to grow my blog fast. So submit your blog tutorials every time in these sites.

    1. Good tutorials – http://www.good-tutorials.com
    2. faqpal – http://www.faqpal.com
    3. webblend – http://www.thewebblend.com
    4. http://www.tutorialized.com

    etc.

    Reply
  • BestofBlogger March 18, 2010, 4:11 AM

    Thank you, I use http://www.blogengage.com and i will use these sites also

    Reply
  • Pascal March 16, 2010, 9:31 AM

    Hi Jacky,

    Happy to see you again here after a short break. Yesterday I saw your blog. I can feel a goodness in your blog now. Keep concentrate in your blog content. I am very much glad about our labs help you.

    Reply
  • Robert Bravery March 27, 2010, 12:43 PM

    Wow what a long post. A good read.

    The importance of the correct niche to the success of your blog cannot be stressed enough.
    Along with passion, one has to have some knowledge of what you’re writing about. Writing about a popular niche that you have no knowledge about will cause you to be the laughing stock of the blogosphere, and you will surely fail.

    Reply
  • Pascal March 27, 2010, 12:52 PM

    Hi Robert, Thanks for your awesome comment.

    As you told, the knowledge on niche is important. If we can do continuous learning, then it is sure that we are going to get success…

    Thanks Robert.

    Reply
  • Sing Mbaurekso Gubug April 26, 2010, 8:57 AM

    hmm… nice tips dude. I think I am in the wrong way right now… :(
    Thanks for this, I will make a turn. ;-)

    Reply
  • Pascal April 26, 2010, 8:00 PM

    Hi, Thanks for making use of this post. Hope you will do better. All the best.

    Reply
  • Rob June 21, 2010, 2:33 PM

    Hi Pascal

    Good article. I’d like to start a blog about Photography. I’m passionate about photos and I’m passionate about Cape Town, my city. If I start a blog about Photos of Cape Town, and then sell photos of Cape Town through the blog, would that be a good idea? Would I get lots of traffic?

    Thanks for the advice
    Rob

    Reply
  • Pascal June 21, 2010, 5:05 PM

    Hi I visited just now your website. Nice. It looks like you have good photography skills and web design .

    Sure there is great opportunity to start and develop such blog. But selling the photos is not great idea. There you can’t expect much earning through it. But you can monetize your blog in other many ways. Just start your blog and get success. I can guide you in every process.

    Cheers.
    Pascal.

    Reply
  • Rob June 22, 2010, 7:43 AM

    ok, I will start a blog about photos of Cape Town!!!

    Very excited, thanks

    Reply
  • Pascal June 22, 2010, 1:19 PM

    Hi Rob, Glad. Start now. I am ready to help you in all aspects of your blogging.

    Reply
  • joyce October 24, 2010, 5:10 AM

    very informative article. i am new in blogging. I blog anything under the sun, later i wanted my site to earn money but sad to say, ive been declined by adsense. after reading this, i have gained knowledge. thanks.

    Reply
  • Winning Ideas October 27, 2010, 9:33 PM

    Hi Pascal. I read your article and its fantastic. Keep up the great work.

    It would be really nice of you if you could take a look at my Blog and suggest

    Reply
  • maalavika March 5, 2011, 9:52 AM

    I am a newbie and got a lot of tips from this post. I have a question.

    A general blog with all my random content, or many niche blogs with lesser content , which one would generate more page views and higher income in the long run?

    Reply
  • Android Wall March 19, 2011, 7:53 AM

    nice article straight to the point advised i learned lot thanks.

    Reply
  • karl April 5, 2011, 8:28 AM

    Well i started kzkomputers.wordpress.com just as a test site to see how it would go. I know the topic is to broad. Feel free to check it out but i no longer update it.

    All the help about blogging talks about interests and what your passionate about and i have trouble picking a topic. Here are a few things i like computers, working out, mma, technology, partying but now its really hard for me to narrow it down. I dont understand how you get latest news about the topic? Any way if you have any pointers on how to narrow it down it be great as i have a hard time with that.

    thanks

    Reply
  • Ivanilton Quinto May 14, 2011, 11:21 PM

    Great post, tks for your tips!

    Reply
  • Rocky Singh August 27, 2011, 2:17 PM

    Great article. I came across it by chance.
    Thanks for not showing the non-existent easy way. I just started working on my blog a few months ago but have been struggling with time and topics. The approach you suggest would probably work for most bloggers.

    I guess I should get started with a list of things to focus on. :o)

    Reply
  • FourBlogger August 29, 2011, 10:00 AM

    I am glad as this helps you.

    Reply
  • SCX Live September 12, 2011, 9:24 AM

    this article makes me re-think…. and helps me to focus on one niche I like most. This is my first time visit to this blog..thx FourBlogger

    Reply
  • FourBlogger September 12, 2011, 9:27 AM

    Thanks for your comment

    Reply
  • Samir Murasing October 17, 2011, 11:34 PM

    After going through the most insightful post, what it transpires to me is ” stick to the subject and put consistent effort” the rest is your pleasure. Thank you, it has immensely helped me to love my job whatever the case may be.

    Reply
  • FourBlogger October 19, 2011, 10:02 AM

    Thanks for sharing your views. I am glad you enjoy this post.

    Reply
  • anuj@Google Adesnse Approval November 18, 2011, 3:59 PM

    I like the idea of being affiliated with products I use and believe in, and that is what I’ve been doing. I also see the point of staying with the niche you’re in. My question is the following.

    Do you think it is okay for a person to have more than one niche? The reason I say this is because I am in the health niche. I used to wonder if a person could really make money in the health niche as an affiliate.

    I bought a couple of products on how to market online and have had some success marketing health products as a result of the knowledge. Now I have been marketing those products that helped me to learn. Does that confuse other people about what I’m marketing?

    Just wanting some feedback. Thank you.

    Reply
  • nishant November 18, 2011, 6:26 PM

    best post on niche selection..in fact not only on niche selection..every blogger should read it and admit their failures like u did.
    keep it up bro
    you will succeed
    definitely!!

    Reply
  • JIm Burnett December 11, 2011, 9:00 PM

    Is it bad to blog on one domain name. If you look at my site, programming is my profession but I like other things as well. I want to promote my name and use my blog almost like a resume in the future. At the same time, I want to be a legitimate blogger where people will actually subscribe and become readers of my blog.

    I’m struggling with wether I need to just drop everything and decided on my ultimate blog niche. The problem is, I feel I can write about a lot of different things. I LOVE cycling, I LOVE customizing my blog and writing plugins, I’m a professional programmer, so do I want to blog about that? I cant make up my mind!

    Reply
  • Pascal December 12, 2011, 6:51 PM

    DO not drop anything until you find something working for you. Keep writing on everything and you will get a lot of ideas very soon.

    For now, I think the demand for programming websites is high. But you should make sure how you are going to make money with such programming website. Plan about it first and start working hard on it. You will get success soon. Choosing a topic you can write about it even after 2, 3 years – is really important. If you choose to write about customizing and plugins, can you feel sure that you will be writing a lot with interest even after years? If not, go with your expertise. That means you can go with programming as you are professional on it.

    Reply
  • Haider December 13, 2011, 5:00 PM

    It was a nice and brief post with detail introduction. My blog’s niche is about Government jobs in India. What do you think, is it a wide niche to blog on. Your suggestions will be helpful.

    Reply
  • Pascal December 13, 2011, 5:25 PM

    That one is good niche to go on. Keep up the good work. Thanks for commenting.

    Reply
  • Hamza December 17, 2011, 3:07 AM

    Thanks for this good post. I am working on a blog there is 3 weeks ago, i wrote 5 articles and created a very nice theme, but i don’t know if my blog’s niche is good or not, it’s a guide to get rid of his attitude geek, it’s a french blog http://www.sickofbeingeek.blogspot.com/ (choose your language in the right bar)
    the keywords that are related to my blog are not popular on google.
    So please tell me if it’s a good niche or not. I really need help
    Thanks a lot.

    Reply
  • Kris Edison January 6, 2012, 5:37 PM

    Now i know why i keep on failing. I’m glad that i came up to here.

    Reply
  • Oyedepo John January 31, 2012, 8:18 PM

    Good points are pointed out there. A good resource for every bloggers that are starting out. How I wish I read something like this before starting my first blog. Thanks.

    Reply
  • Jim @ Linux Droid January 31, 2012, 8:30 PM

    Well i finally decided on my niche. I was able to pull it together after reviewing the posts that were most viewed in combination with the posts I enjoy writing most. LinuxDroid.com is my new blog about Linux and Android.

    Thanks for the help and advice!!

    Reply
  • NickMad88 February 2, 2012, 10:04 AM

    Amazing article! Thank you very much for sharing all your experience and ideas in great Blogging! I am currently preparing to create my first blog, and I would like it to be very successful. I have a huge range of topics (passionate ideas of mine), and have not been able to narrow my choice down to one. Was contemplating creating a personal blog with all my topics merged in, but I can already tell that would fail quite quickly! I have one idea now after reading this article, and wondering if you could share your thoughts. My family has always been very into health and fitness, and I am getting ready to start a 6 month fitness transformation for myself, to get back into great shape and mental/physical health. Would creating a blog about all my learned tips/tricks and progress through my journey be a good idea? At the end of the 6 months, assuming I have attracted many readers, create an E-Book about how I went about the total transformation, for people who are in my current situation?

    Reply
  • FourBlogger February 5, 2012, 8:01 AM

    Great Idea Nicholas. Real case studies attracts people than any other thing. Go ahead and you will get succeed.

    Reply
  • StephenD7 February 6, 2012, 9:33 AM

    Thank you Pascal for Niche post. I am struggling with long term comparative advantage of creating a Brand (Pen Name) verses a niche. With the Brand name in the domain name or subdomain or folder, the super narrow niche is in the page or POST title (part of the URL) and its content. The broad niche is not specified. Should this work?

    Reply
  • Lauren Palmore April 13, 2012, 9:52 PM

    ok, I have been reading alot online about choosing a niche and this article has been the most helpful. I have narrowed down my choices between two things and I would love your opinion. 1. Dancing geared for weight loss. 2) Vacation planning for women. Both are popular but not too popular to fight with competiton. I am completely new to this but I am extremely excited. I personally like both topics ; I used to dance in high school and I love to travel so as for passion goes they are equal..Which do you think would make me the most money?

    Reply
  • Manoj Rawal June 23, 2012, 10:41 AM

    Nice post. Finding a niche is tough. I always knew that health was the niche I wanted to be in, but even within health are sub-niches that tough to figure out. It definitely has been a long road, but I now fit into my targeted and desired niche! Nice article!

    Reply
  • dustin July 1, 2012, 1:16 PM

    this article really hit me, because my current blog is about random… i was thinking about making a new blog about rock and metal music because that is my passion

    Reply